Authors :

Ms. Kanchan

Abstract

Social media has become an influential force in the lives of students, particularly during adolescence, a crucial stage of personality development. This study examines the effect of social media on the personality of high school students, focusing on emotional, social, and behavioral characteristics such as self-esteem, confidence, communication skills, emotional stability, and social interaction. Social networking platforms including Instagram, Facebook, WhatsApp, Snapchat, and YouTube provide students with opportunities for self-expression, creativity, and social connectivity. However, excessive use of these platforms may also result in negative outcomes such as anxiety, emotional stress, social comparison, and reduced face-to-face interaction. The study adopts a descriptive survey methodology involving 100 high school students selected through random sampling. Data were collected using a structured questionnaire and analyzed using percentage analysis. The findings reveal that moderate and purposeful use of social media positively influences communication skills and confidence, while excessive usage negatively affects emotional well-being, self-esteem, and interpersonal behavior. The study highlights the importance of digital literacy, parental guidance, and school-based awareness programs to promote balanced social media use and healthy personality development among students.

Keywords

Social media, personality development, high school students, self-esteem, emotional behavior, adolescence

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